Capturing e-commerce opportunities in China’s low-tier cities

China’s e-commerce industry has witnessed rapid development, establishing itself as a vital retail channel over the years. The clothing category stands out as distinct from other product categories, offering a higher level of personalization. China’s B2C clothing e-commerce market was estimated to have a transaction scale of around US$310.48 billion in 2021. This highlights Chinese consumers’ immense potential and demand for online clothing shopping experiences.

While e-commerce consumption rates in first-tier cities such as Shanghai and Beijing are significantly higher than in low-tier cities, there remains considerable opportunity for businesses to strategically expand into these less-developed areas. As the degree of digitalization in lower-tier cities rises, there is a growing potential to enhance consumption patterns.

Source from DAXUE CONSULTING